Content categories for existing posts
Repost
Exact same post, reshared as-is. Use on evergreen winners every 2–3 months.
Repurpose
Same message, different format. A top reel becomes a carousel (or vice versa).
Remix
Inspired by a winner, written completely fresh. New hook, new wording, same angle.
Retry
Underperforming post gets a new hook or angle to test whether the idea was right but execution missed.
Pitch HI101 Pitch Wahed Nurture Visibility Opinion Retry Email nurture Email sales
ReelCarouselStoryEmail
Ideal week — Wed to Tue
WedDay 1Pitch HI101
HI101 reel
From My content — remix
Opinion
Hot take carousel
From General inspiration
Freebie pitch—
ThuDay 2Visibility
Reach / personality reel
From Instagram research
Pitch HI101
HI101 carousel
From Maria Wendt
Pitch HI101Sales — non-buyers
Pitch HI101 guide
Top reel repurposeorMaria emailsorIdeas list
FriDay 3Pitch HI101
HI101 reel
From Your ideas list
Nurture
Audience language carousel
From Reddit threads
Pitch HI101—
SatDay 4Opinion
Money / Muslim life reel
From General inspiration
Pitch HI101
HI101 carousel
From My content — repurpose reel → carousel
Flexible—
SunDay 5Retry
Flopped reel — new hook
From Retry list
Retry
Flopped carousel — new hook
From Retry list
No story—
MonDay 6Pitch HI101
HI101 reel
From Maria Wendt
Nurture
Educational carousel
From Instagram research
Pitch HI101—
TueDay 7Nurture
Audience language reel
From Reddit threads
Pitch HI101
HI101 carousel
From Your ideas list
Pitch HI101Nurture — all subscribers
Value / teach / personal
Top carousel repurposeorMaria emailsorIdeas list
Your 7 content sources
01
Maria Wendt
Top-converting templates. Use for pitch posts and emails.
02
Instagram research
What's working in your niche right now.
03
Reddit threads
Mine for exact audience language. Can fuel nurture or pitch content.
04
Your ideas list
Notes backlog of original concepts.
05
General inspiration
Broader creator landscape. Use for opinion and reach content.
06
My content
Winners to repost, repurpose, or remix. Wed = remix. Sat = repurpose.
07
Retry list
Underperformers worth retesting with a new hook or angle.
Research Session
7 steps · 2.5 hours · Monday
2:30:00
0 of 7 steps complete2h 30m remaining
✦
Session complete
Your idea bank is stocked and your week is planned. Go create.
Pitch HI101 Nurture Visibility Opinion Retry
ReelCarouselStoryEmail
Contingency week — Wed to Tue
WedDay 1Pitch HI101
HI101 reel
From My content — remix
Opinion
Hot take carousel
From Idea bank
Freebie pitch
Repurposed story
—
ThuDay 2Visibility
Reach reel
From Idea bank
Pitch HI101
HI101 carousel
From Idea bank
Pitch HI101
Repurposed story
Sales — non-buyers
Pitch HI101
Idea bankorPast reel repurpose
FriDay 3Pitch HI101
HI101 reel
From Idea bank
Nurture
Nurture carousel
From Idea bank
Pitch HI101
Repurposed story
—
SatDay 4Opinion
Opinion reel
From Idea bank
Pitch HI101
HI101 carousel
From My content — repurpose
Flexible
Repurposed story
—
SunDay 5Retry
Flopped reel — new hook
From Retry list
Retry
Flopped carousel — new hook
From Retry list
No story—
MonDay 6Pitch HI101
HI101 reel
From Idea bank
Nurture
Nurture carousel
From Idea bank
Pitch HI101
Repurposed story
—
TueDay 7Nurture
Nurture reel
From Idea bank
Pitch HI101
HI101 carousel
From Idea bank
Pitch HI101
Repurposed story
Nurture — all subscribers
Value / teach
Idea bankorPast carousel repurpose
Contingency Planning Session
No research — plan from your existing idea bank
--:--
How many weeks are you planning?
~20 min session. Open your idea bank, assign ideas to this week's calendar. Done.
0 steps complete
✦
You're covered
Content is planned. Enjoy the time off.
Maria — Ads course Maria — 8-fig lab My past ads Inspiration
Weekly Schedule
Ideal week. Start time varies 7–8AM. Break 11AM–1:30/2PM daily.
Daily anchor
Ads diagnostic Mon–Fri · 5–10 min Content performance check + analysis Mon–Thu only · 20–50 min
Research Content creation Filming Editing Project work CEO tasks
Monday
Research + planning
7–8AM
Daily anchor
Ads diagnostic + content performance check
8–10:30AM
Research session
All 7 sources · add ideas to bank · plan the week
10:30–11AM
Finalize weekly plan
Assign ideas to calendar · lock in the week
11AM–2PM
Break
Workout · lunch · prayer
2–3PM
Write + schedule stories
All 6 story days
3–4PM
Write + schedule emails
Tuesday nurture + Thursday sales
Tuesday
Reel + carousel day
7–8AM
Daily anchor
Ads diagnostic + content performance check
8–9:30AM
Film all reels
7–10 reels · scripts planned from Monday
Good light window — start as early as possible
9:30AM–12PM
Edit + schedule reels
Edit · captions · schedule for the week
Expands if filming finishes early
12–2PM
Break
Shorter workout · lunch · prayer
2–4PM
Create + schedule carousels
All 7 carousels for the week
Wednesday
Project day
7–8AM
Daily anchor
Ads diagnostic + content performance check
8–11AM
Project work
Current business project · deep work block
Adspalooza weeks: This block = full day ads session. Morning = create ad creatives + set up campaign. Afternoon = research + plan next Adspalooza.
11AM–2PM
Break
Workout · lunch · prayer
2PM
Call (always)
Standing 2PM call
3–4PM
Call or project work
Second call sometimes · otherwise continue
Thursday
Project day · half day
7–8AM
Daily anchor
Ads diagnostic + content performance check
8–11AM
Project work
Overflow from Wednesday · other projects
11AM onward
Break + personal
Short treadmill · lunch · housework
Half day — wrap at lunch
Friday
CEO day · half day
7–8AM
Ads diagnostic
Ads tool only — no content check
8–9/10AM
CEO tasks
Sales data · analytics · bookkeeping · 1–2 hrs
Midday
Workout + Jumu'ah + lunch
Friday prayer · lunch
Afternoon
Flex time
Business catch-up if needed · otherwise personal
Done by 3–4PM
Half day if no catch-up needed